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Multi Marketing: Content-Based Ads Work
If you’ve spent any time in the marketing world lately, you’ve learned that content marketing is important. It’s important to your business, but it’s really important to your customers. People are...
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Multi Marketing: Using Nostalgia in Advertising
Some things will just always give certain generations that nostalgic feeling. While I was born in the 80’s, most of my childhood was spent in the 90’s. Things like 56k modems, The Oregon Trail and Pogs...
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Multi Marketing: Twitter Bowl – Esurance and JCPenney
I’m sure most of you watched at least part of the Super Bowl this past Sunday. Let’s be honest, the ads were the best part of that whole event. In case you missed Callie’s post on the best commercials,...
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Good Company: Discovering American Ingenuity Through the Association World
“Day in and day out, MultiView contacts thousands of associations’ members. But as we listen to their unique business stories, we often wish we could spend a little more personal time with each… So we...
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Guest Blogger, Christina Green: Advice for the Emerging Association Professional
This week’s post in the MemberView association blogger collaboration “Advice for the Emerging Association Professionals” series is by guest blogger, Christina Green. Christina is an association and...
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Multi Marketing: What do Billboards and Clean Drinking Water Have in Common?
The answer was, until very recently, absolutely nothing. However, the University of Engineering and Technology of Peru decided to change that. Lima, Peru gets less than 2 inches of rain every year, but...
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Multi Marketing: Stop Taking Yourself So Seriously
If there is any company that has exemplified not taking themselves too seriously, it’s Dissolve. They are a stock video footage company that allows you to purchase clips of professional quality to add...
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Multi Marketing: Admitting You Have a Problem
What’s the first step of any rehabilitation program? Admitting you have a problem. Companies are built by individuals, which brings along an inherent ability to mess things up. No one is perfect. No...
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3 ways to use video to promote your brand
For companies looking to improve their online presence organically, they should consider a video campaign. Videos can educate potential clients on a company’s product offering or overall brand as well...
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6 tips for handling difficult clients
By Mariama Holman and Kate Buhr At one point or another, everyone runs into a challenging client. They are rude, demanding, curt, and maybe even curse over the phone. Here are a few quick tips for...
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